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· today in ai · 2026-09-04
Adobe buys Indian AI startup Rilo
Archive item — written before sources were shown.
Adobe acquired the year-old marketing-intelligence startup, its second Indian buy, to add agentic go-to-market tools. Terms undisclosed.
Adobe acquired Rilo, an Indian startup founded in 2025 by IIT Bombay alumni that built AI agents delivering go-to-market intelligence for enterprises, gaining over 10,000 users within months of launch. Deal terms weren’t disclosed. It’s Adobe’s second Indian acquisition after Rephrase.ai in 2023, and folds Rilo’s team and technology into Adobe’s push toward agentic marketing-automation tools.
sources
- 01Adobe acquires Indian market intelligence startup Rilotechcrunch.com · primary