archive
· today in ai · 2026-07-18
Whatnot buys AI recommender startup Shaped
Archive item — written before sources were shown.
Live-shopping marketplace Whatnot acquired Shaped, a real-time recommendation and search startup, to power personalization as its live auctions scale.
Whatnot, the live-shopping marketplace that recently passed 1 billion orders, acquired real-time recommendation startup Shaped on July 15. Shaped’s team, led by founder Tullie Murrell, joins to run Whatnot’s new Applied AI Research group, addressing personalization on a marketplace where auctions can end in minutes rather than sit on a stable catalog.
sources
- 01Whatnot acquires Shaped to power real-time live shopping recommendationstechcrunch.com · reporting
Rami Steitieh